How the meme works
The general setup is simple: there is a third figure, a person or an animal, and two similar but smaller characters turned to face each other. The original caption reads like a playful order, “Now kiss,” addressed to two characters who are clearly awkward or tense with each other.
The template works through its pose: viewers recognize the composition of someone pushing two people face to face and immediately read the joke as matchmaking, even when the characters are toys or animals rather than people.
Origin
The format is tied to a Rage Comics strip in which a school principal holds two students and pushes them toward each other with the same line. Comics like this were part of a wave of amateur meme strips in the early 2010s, where stock “face” characters went through everyday situations.
The author of the original comic and the date of its first publication are not known. The origin stays at the level of a general description of the genre, not of a specific post.
Meaning and common themes
People use the meme to tease a pair of characters whom viewers suspect of a romantic link but who won't admit it themselves. The format is popular in fan communities that discuss the relationships of characters in films, games or series.
Beyond the romantic context, the template is also applied more broadly, to any pair that has been arguing for a long time or avoiding a direct conversation, and that followers jokingly “reconcile” with a picture.
Russian adaptation
The picture is a close-up of a dog looking at two small dog figurines placed muzzle to muzzle on a table, with the animal's paws on either side of the toys. The caption is set in italics: “ебитес” (“ebites”), a crude pun that suggests both “побейтесь” (“go ahead and beat each other up”) and a vulgar verb, playing on the original word “kiss.”
This version is an example of an international template being carried over into local humor: a dog with toys stands in for human hands, and the caption plays on a double meaning familiar from Russian-language pages. It contains no sexual content about real people, since the only figures involved are toy figurines.
Example captions
Under a screenshot from a series in which two characters have been fighting for ages: “They've been dragged around by the collar for three seasons now, ebites already.” Under a post about two friends who haven't spoken for a week over something trivial: “The friends' entire message thread in a single frame.”
Captions like these don't name real people. They are addressed either to fictional characters or to the general situation of “two stubborn people,” which removes any personal targeting or ridicule.
Use in discussions
The meme often shows up in comments under posts about two celebrities, characters or brands that followers jokingly pair up, for example after appearing together in a photo or project. The image works as a short reaction that replaces a longer comment.
On Russian-language pages, the dog-and-“ebites” version has become a recognizable image in its own right and is used apart from the original comic, including in contexts with no romantic angle, simply as a reaction to a long dispute or an awkward pause between two sides.