What is shown
The picture shows a simplified character with an oval white head that looks like a capsule or a drop. Large eyes with highlights look up and to the side, as if the character has spotted something alarming. The head has a small detail in the form of a thin line, and behind it trails a bundle of squiggly threads that creates a sense of motion.
The whole composition is built on the contrast between simplicity and dynamism. The figure is almost devoid of detail, but thanks to the elongated tail and the tilt of the body it looks like it's racing along without paying attention to where it's going. A red dot on the body serves as a bright accent and makes the image memorable against the black-and-white lines.
Origin
The character belongs to the same wave of Rage Comics that, in the early 2010s, spawned numerous standard faces and figures. Its nickname, Tampon Head, arose among users specifically because of the shape of the head and the string-like tail, which viewers compared to a tampon. The nickname stuck in common usage, even though nothing about it was intended by the creators.
The exact circumstances of the character's appearance have not been established: it spread anonymously, through reposts on forums and social media, and no original source has been recorded. The dating of around 2011 is based on when the image started noticeably appearing online. So any claims about a specific author or the first comic remain conjecture.
Usage and typical captions
The character is used as a visual metaphor for haste and panic. It's placed under descriptions of situations where someone is running late, fleeing the consequences of something, or trying to make it in time when it's already too late to fix. The caption in these cases is usually short and ironic, and the image itself functions as a label: "here I am, running, everything's on fire."
Another common use is commenting on one's own screw-ups. A user posts the image when admitting they've messed things up again or that a situation has spiraled out of control. Thanks to its recognizable shape, the character suits short remarks and doesn't require a lengthy explanation. Sometimes text captions are added directly onto the image, turning it into a full mini-comic of two or three panels in which the panic builds from frame to frame.
Why the meme stuck
The comic appeal of OMG RUN Guy rests on the absurdity of its shape. The image looks both endearing and ridiculous at the same time, and that duality draws a smile. The nickname Tampon Head added a layer of self-irony to the meme, and it's that crude, unexpected humor that made the character stand out among other figures of the genre.
On top of that, the simplicity of the drawing makes it easy to adapt to any topic. It can be quickly redrawn, reworked, or captioned, and that kept interest in it alive for several years. The character remains one of the memorable examples of how a small drawing can become a shared language for an entire audience. In communities devoted to reaction compilations, the character is often placed alongside other Rage Comics faces, used as a universal response to news of burning deadlines, forgotten meetings, or ruined plans.