What's shown in the picture
The character is a man with a mustache and goatee, drawn in the rage comics style. The eyes are slightly narrowed, the eyebrows raised, and the lips form a skeptical grimace. The expression conveys not anger but specifically bewilderment, as if the other person had just said something impossible to believe.
There's also a female variant of the same image, done in a similar style with the same emphasis on facial expression. Both variants are used as reactions and carry no aggressive details: the point is the facial expression, not the depiction of a specific person.
Origin: a televised debate
The expression was based on the facial reaction of David Silverman, then president of American Atheists, during a debate with host Bill O'Reilly on Fox News in 2011. Toward the middle of the argument, O'Reilly was building a case for the existence of god using the tides as an example, and it was at that exact moment that Silverman made the expression that later became a meme. O'Reilly's own line about the tides sparked a separate wave of pictures captioned "You Can't Explain That."
The first drawing appeared on Reddit on January 18, 2011, in a thread titled "Do your worst :) (FIXED)." The expression was quickly carried over into rage comics, where it became a reaction to "mind-blowing ignorance." The name of the artist who drew the first version isn't given in the sources, so the authorship of the drawing itself can't be established.
The female version and the evolution of the image
On February 17, 2011, a female version of the face appeared on Reddit. It was refined collaboratively: users suggested edits until a final version took shape. On February 19, a summary image appeared showing the evolution of the image from the first sketch to the final version. No specific author is named in this story, which was typical for collective memes of that period.
The collaborative refinement explains why the image became universal so quickly. Everyone who redrew or changed the character added something of their own, and in the end the face became recognizable without being tied to one style. This also helped the meme take root in different communities, which each adapted it in their own way.
Spread
The meme quickly moved beyond Reddit and into rage comics, and then onto meme sites and image generators. The Memebase Ragebuilder tool got a ready-made "Seriously?" template, which let people create their own pictures without drawing. This accessibility played a big role in spreading the format.
On June 27, 2011, the blog The Friendly Atheist reported that Silverman had stuck a large sticker with this expression on the door of the American Atheists office in Cranford, New Jersey. This episode showed that the real-life figure behind the story takes the meme with a sense of irony, which added to the format's fame. Later the image spread to Tumblr, various forums, and the Russian-speaking internet.
Typical use and meaning
The face is usually used in response to blatant stupidity, an illiterate argument, or a pointless news story. It expresses a reaction to "mind-blowing ignorance" and helps the speaker show that they can't believe what they just heard, without resorting to outright rudeness.
The picture is often paired with captions like "Seriously?" or "Ты серьёзно?" ("Are you serious?"). Such a caption turns the image into a short formula for "I can't believe this," which is easy to drop into a chat, a comment, or a comic. Thanks to this simplicity, the format remains in demand even years after its first appearance.