What the photo shows
The frame shows part of a soda vending machine: a blue panel with the word “pepsi,” a red panel with a partly visible logo, and green and white panels; under each is a button labeled PUSH. Two fingers of one hand press the buttons by the blue and red panels, and below stands a white cup into which two brown streams are flowing.
Small colored stickers with the names of additional flavors are visible on the side: cherry, lime, lemon and vanilla. The joke rests on the action itself, not on the flavors: two drinks are chosen with a single movement, and that is enough.
The hand is shown without a face, which helps the viewer focus on the gesture and the cup rather than on a person.
Where the picture came from
The photo spread across English-language forums and social networks at the end of 2018. The author of the shot and the location are not known. Details of the publication differ across retellings, so exact dates and rating counts are better left out.
What matters more is that the picture worked as a visual metaphor. A machine with buttons that physically cannot be counted as a single choice turned out to be a convenient image for talking about indecision.
What the double pour means
The meaning of the meme is simultaneity: a person wants both options and does not choose. Unlike an ordinary dilemma, here the decision is made physically, and the result is a mixture in one cup. The visual joke explains why the contradiction is not resolved but simply coexists.
The meme is used for loyalty to two things at once: two series, two favorite teams, two ways of life. What is funny is not the soda itself but the confidence with which the buttons are pressed together.
Visually the joke is simple: one hand, two buttons, one cup. Such a scheme transfers easily to other situations, which is why it is used both in serious and in very everyday topics. There is one main condition: the two options must really get in each other's way, otherwise there will be no laughter.
Captions that rest on contradiction
Below are examples invented for this template.
“I'm for healthy eating and for cheesecake after lunch.” Two wishes land in one cup at the same time, and the conclusion is a compromise nobody asked for.
“Friday plan: both sleep in and watch all the episodes.” The example uses the same distribution: two incompatible desires in one cup of time.
“I'm writing my term paper and at the same time googling how not to write it.” The contradiction here lies in one action: work and avoidance run in parallel, like the two streams.
“I love silence and at the same time want someone to tell me the news.” The construction with “and at the same time” makes the contradiction obvious.
How to apply it
The frame is good where you need to show a choice without choosing. The caption is better built on “and” instead of “or”: that is the meaning of the gesture. If “and” is replaced with “or,” the joke disappears and an ordinary dilemma remains.
There is no need to explain the caption with a long sentence: two parts are enough. It is better to keep a domestic tone, because a soda machine is a simple thing, and the contrast with a serious choice works precisely on that.
If the caption is posted in a chat or under a post, the picture already sets the tone: the hand and the cup speak for themselves, and extra explanation only gets in the way. One precise phrase is better than three explanatory ones.