What's shown
The drawing shows a man in a jacket and tie holding a wine glass. His face carries a mix of smugness and skepticism: eyebrows raised, eyelids slightly lowered, the corners of his mouth curling up a bit into a half-smile. The drawing is done in outline without fill, so it looks like a frame from a comic or a facial-expression study.
In the typical version of the meme, the words "True Story" are added over the image, usually in red. However, common variants are frequently used without text as well: the face is already expressive enough, and the meaning is read from the context of the conversation or comic itself.
Origin
The character is Barney Stinson, played by Neil Patrick Harris in How I Met Your Mother (2005-2014). Barney is a charismatic ladies' man who loves loud tall tales and flashy stories, some of which turn out to be made up. It's precisely this trait that made him a fitting symbol for the phrase "true story."
The phrase itself predates the show. According to researchers of internet slang, it appeared on Usenet as early as 1995, and made it onto Urban Dictionary in 2004. Barney popularized it on screen, often saying "true story" right after an incredible, almost certainly invented tale. Viewers of the show came to associate the phrase with deceptive conviction.
The drawn image appeared in February 2011. A Reddit user suggested a still from the fourth-season premiere, "Do I Know You?," and another community member going by vorin drew the main version. The character soon made it into the All The Rage Faces collection, and later became popular on the f7u12 subreddit devoted to rage comics. The authorship of the main version is known, while the many derivative drawings remain anonymous.
How it's used
The typical spot for True Story is the final panel of a rage comic or the last line of a message. The meme confirms that the event just described really happened, while also hinting that the narrator may have exaggerated. So the image gets inserted into both serious stories and obviously far-fetched ones, turning any tale into a theatrical statement.
Joke captions like "my cat can read" or "I once caught a fish with my bare hands" are popular, followed by the image of Barney. The effect relies on contrast: the face looks convincing while the text is obviously implausible. In conversations, the meme often substitutes for the phrase "I swear it's true" and gives it an ironic edge.
The image moved beyond comics: it was used as a reaction on Tumblr, on forums, and in memes featuring other TV characters. In many cases no reference to the show is needed anymore, and the face works as a self-contained sign.
Why the meme works
The meme's power lies in its duality. Barney's facial expression is simultaneously serious and mocking, which makes it suit a claim that nobody actually believes. The viewer knows the character and understands there may be a game behind his supposed sincerity, and that game becomes part of the joke.
The simplicity of the form matters too. The colorless outline drawing is easy to copy, resize, and remake, and the recognizable wine glass instantly points to the character. For internet culture, this is an important property: a meme recognized in a split second quickly enters everyday conversational language.
Finally, the meme rides on the popularity of the show itself. How I Met Your Mother was one of the most-discussed sitcoms of the early 2010s, and its quotes moved online almost wholesale. Barney's catchphrases and "true stories" became part of internet slang, so even someone who never watched the show often grasps the meaning of the face from the tone alone.