A FAMILIAR MEME. A NEW CONTEXT.
A short Animoji video of a fox answering "how are you" with "everything's great" in a blogger's voice. The fox's face is photoshopped onto other images to express relentless optimism in any situation.
Add your captionThe editor opens with this picture. You can download the finished meme as a PNG.
"Everything's great (the fox screams)" is a short video in which an animated fox from the Animoji feature answers the question "how are you." Animoji is an Apple feature that appeared with the iPhone X in 2017: the camera transfers the phone owner's facial expressions onto a ready-made 3D character. The fox opens its mouth and loudly says the phrase "everything's great." According to the catalog, the voice of the character belongs to blogger Anton Logvinov.
The meme itself consists of the video and the template. The fox's face saying this phrase is cut out and edited onto all kinds of images, producing a series of collages. The overall meaning is optimism that doesn't depend on circumstances: the character insists that everything is fine even when the situation is obviously bad.
The origin of the meme hasn't been established. The original video, an exact publication date, and the name of the first author of the recording are not known. The meme dates to 2017, and this date is consistent with the release of the Animoji feature.
So the article relies only on the catalog's information: the voice belongs to Anton Logvinov, and the recording dates to 2017. If links to the original source turn up, the description can be refined.
The meme spread mainly as short clips and pictures on social media and messaging apps. The bright little face on a white background is easy to recognize, which makes it convenient to insert into any shot, from a news photo to an everyday scene.
The phrase "everything's great" quickly became a universal answer to the question of how things are going. The irony lies in the contrast: the fox says one thing while the image shows another, and that's exactly what makes the meme recognizable.
In typical use, the fox's face is overlaid on photos, memes, and movie stills, with the caption "everything's great" added. Sometimes the phrase serves as a reply in chat to a message about a difficult situation, when a person wants to show irony or distance themselves from the problem.
A similar device is used in other reaction memes, where a short video replaces text. A caption in the frame works faster than an explanation, which is why the meme is understandable even to those who don't know the original recording.
The caption can be changed for any occasion. Examples: the fox over a photo of an empty refrigerator with the caption "How's the budget? — Everything's great," or over a screenshot of looming deadlines with the caption "How's the project going? — Everything's great." The cheerful voice says one thing, the picture shows another, and the viewer reads the irony right away.
The illustration from the catalog shows an animated fox with its mouth open, big dark eyes, and a light-colored face on a white background. This matches the description: it's the Animoji fox, not a photograph and not an edited collage.
There's no discrepancy. The frame shows only the character without a caption, so the phrase "everything's great" and the character's voice are given in the article based on the catalog's information.
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