What the picture shows
This is a screenshot from Minecraft. In the center is an airborne creature with a yellow-and-black striped body like the game's bees, and a turquoise element at the back. Instead of an insect's muzzle it has a face with a mustache and brown hair, resembling the game hero Steve. Translucent wings are visible on the sides, and pink legs hang below.
The background shows a clear sky and a green plain with sparse trees, and on the right a large tree with a cubic trunk and a hive hanging from it. All of it is drawn with familiar square blocks, so the picture instantly reads as “game-like” and somewhat absurd: the bee looks alive, but its face is human.
Where Pchelobav came from
The image was invented by the author of the Mr. Bav channel. According to reports, on January 7, 2020 his video “New Bees in Minecraft” came out, devoted to the arrival of bees in the game. In it the author created a character by crossing his own in-game alter ego with the creature itself, and named the result Pchelobav. The name immediately shows the idea: “pchela” (bee) plus “Bav,” part of the channel's name.
The joke was an in-group one for the channel's viewers, a significant part of whom were young Minecraft fans. For adults it was an almost unfamiliar world, which is exactly why the subsequent success was perceived as a surprise.
The song and the “Bubble” breakthrough
In early April 2020 the author released a song dedicated to his character. According to reports, the track unexpectedly proved popular with adult listeners too, and climbed the music charts. This was seen as a rare case of children's content breaking through and becoming noticeable to everyone. The success was written about as a symbol of “bursting the bubble” between the children's and adult audiences of the internet, and jokes about it circulated for a long time.
Hence the interest in the phrase “Pchelobav stung me”: at first fans quoted it, then it became a way of making ironic comments. There are few such examples in internet culture: the meme comes not from television but from a video made for children, and that is what makes it interesting.
Write your own caption
There are many captions, but the principle is the same: a real annoyance is explained by an absurd cause.
“Left the house in flip-flops, and it's raining outside. Pchelobav stung me.” A minor annoyance gets a mythological explanation.
“Checked the card balance at the end of the month. Pchelobav stung me.” The joke works because the blame is shifted onto an invented culprit.
“Sat down to study at ten at night: Pchelobav stung me.” Here the cause is a character who is “to blame” for things falling apart, and responsibility dissolves in wordplay.
How to use the picture
The meme suits minor failures, not real misfortunes. The bee's sting here is a symbol of annoyance that passes quickly, and in this role the picture is pleasant and harmless. A short two-part caption works well: first the event, then the Pchelobav phrase, so that the ending sounds like a conclusion.
Do not add information about the channel author's personal life or invented stories about him: the character belongs to game comedy and is self-sufficient in that capacity. There is no need to explain the joke in detail: a bee with Steve's face already contains all the absurdity. Usually one phrase, an ironic intonation and a recognizable screenshot are enough. If the caption is long, it is better to place it above the frame, leaving the sky clear, and not to cover the bee's wings and face: they are what make the picture funny.