Source of the shot
The shot is taken from the cartoon "Scooby-Doo Meets the Boo Brothers," released on September 19, 1987. During the closing credits, a skeleton repeatedly takes off its own skull and throws it, while on screen Shaggy and Scooby-Doo run into various ghosts and monsters.
The scene itself wasn't originally a joke: it's a short bit in the credits that viewers remembered because of the skeleton's vivid expression. The dark Halloween-style background and recognizable silhouette later made the shot convenient for autumn-themed posts.
Early spread (2010–2015)
The film's credits appeared on YouTube on November 20, 2010, uploaded by a user under the name Ander0072originalv2. As of October 2017, the video had racked up more than 170,000 views. It was from this video that the frames later circulated elsewhere were taken.
On December 18, 2014, a user named Truter posted a GIF of the skeleton on the Trollpasta wiki. In October 2015, a picture joking about the "spooky" memes users had been expecting spread across Facebook and Imgur. These posts cemented the shot's role as a reaction to annoying content.
Reaction image (2016–2017)
In the fall of 2016, the skeleton became a regular fixture in reaction images. On October 6, 2016, a Reddit user posted it in the subreddit /r/me_irl with a caption about a post about bears, and the post earned more than 3,600 points. That same October, a picture appeared on 4chan showing the skeleton as an irritated character annoyed by the "commercialization" of skeletons; sources give different dates for this — October 16 and October 31.
On October 2, 2017, a Reddit user posted the meme in /r/DankMemes with a caption noting that the subreddit had plenty of communism memes but none about the spooky skeleton. The post earned more than 4,100 points. By this point the shot was well recognized across the English-speaking internet.
Meaning and use
The image expresses irritation at other people's posts on forums and social media. It's used as an image macro and reaction image: to show that a piece of content is disliked, annoying, or doesn't meet expectations. The gesture and grimace are understood without text, so the caption can be anything.
One of its main themes is Halloween and the "spooky" season. The skeleton often appears in jokes using the words "spooky" and "spoopy," as well as in captions like "there's nothing spooky in the feed." This makes the shot convenient for autumn posts and comments.
What's shown in the catalog
The catalog's picture shows a skeleton against a dark background with the silhouettes of a fence and trees. It raises its hands to its skull, mouth open in a scream, and looks irritated. The description "irritably waves its arms, grabs its head, and pulls it off" generally matches the shot.
A caveat: the catalog doesn't specify exactly which moment of the credits the picture is taken from. Based on the image itself, it's one of the moments where the skull comes off, but the exact frame can't be established from a single picture.
Why the shot is memorable
The key factor is expressiveness. The grimace and gesture convey irritation instantly, and the skeleton's recognizable silhouette stands out against the dark background in a feed. This makes the picture convenient for short replies and comments.
A second factor is its long lifespan. The picture went through several waves of popularity and was reposted across different communities, from Reddit to 4chan, so it's known even to people who never saw the cartoon itself.