What can be seen in the photo
The man stands almost right up against closed gray roller shutters. He wears a black shiny down jacket of such size that his body turns into a single oval: the sleeves, shoulders and hem spread out to the sides. There are bright yellow inserts on the shoulders. From the collar a face peeks out under a black knit cap with white lettering, and over it a gray hood with two round ears is pulled on.
The background is plain: gray corrugated roller shutters, white graffiti on the left, and a padlock on the right. The face is calm, the gaze is directed at the camera. The gray background only emphasizes the size of the jacket.
Where the phrase and the format come from
The name of the meme is taken from the phrase “It's finally fall, now I can really start dressin'”: “autumn is finally here, now I can really start dressing”. According to press reports, it became a template on Twitter around the end of August 2018. People attached photographs of giant clothing to it: real ones, like this one, or edited so that the jacket filled almost the whole frame. The idea came from photomontages with enlarged jackets, inspired by runway shows featuring plus-size clothing.
Who this man is and whose photograph this is are not named in the available publications, so information about the author of the image remains unknown. The meaning of the joke does not require it: the image works as a sign.
What the joke means
Summer is the season of light, open clothing, and many people believe that one can show off their taste only in summer. Autumn promises the opposite: layer upon layer, the more the better. The meme turns the cold from an inconvenience into a long-awaited opportunity. The author of the caption supposedly dreamed of the season all summer and has finally gained the right to a favorite item without any explanations.
The effect is amplified by hyperbole: the jacket is not just warm, it makes the person round, turns them into a character. The man's serious gaze in the photo adds dry humor: he is not in the least embarrassed, as if a giant jacket were the most ordinary thing. The calm pose and hands in the pockets only enhance this effect.
How to use the template
The meme works best at the beginning of the cold, when people really take their jackets out of the wardrobe. The caption should express impatience and pride rather than complaint. It is good to add a comparison of “summer” and “autumn”, emphasizing the scale of the transformation.
A caption can also be written in a mirrored form: about a person who fears the cold and also takes out the biggest down jacket, but puts it on without joy. Still, the main energy of the meme is enthusiasm.
Example captions
“It's dropped to +8. My wardrobe schedule: finally, it's me” — a caption built on anticipation, where the number adds precision.
“Scarf, hat, down jacket, second down jacket. Cold, you can't do a thing to me” — a caption with a growing list of layers.
“When the forecast promises minus five, and you've been waiting a month for an excuse to put on everything at once” — anticipation turns into eager preparation.
“Summer: ‘I'm hot.’ Me in autumn: ‘At last I can be myself’” — a comparison of two seasons in two lines.
