What happened on air
The meme grew out of an episode of The Joe Rogan Experience, in which Elon Musk, head of Tesla and SpaceX, appeared as a guest of comedian and host Joe Rogan. During the conversation Rogan offered the guest a cannabis joint, and Musk took a puff. The episode was recorded in early September 2018: some sources give September 6, others just “early September,” so the exact date should be treated as approximate.
The moment came as a surprise to many viewers, because a public conversation with one of the world’s best-known businesspeople turned into a scene that was hard to expect from that kind of format. That contrast, a serious man and a relaxed scene with a joint, became the main point for jokes.
How the frame became a meme
As early as September 7, 2018, a Reddit user posted a still of Musk to the r/dankmemes subreddit under the title “Ayylon Muskao.” According to meme-tracking records, the post gathered about 32,600 points and more than 500 comments in eight hours. The caption on the original post carried a joke in the spirit of “Dude, what if we launched my car into space,” which became a typical example of how the internet tied the episode to Musk’s far-fetched ideas.
The same day, an Instagram user posted the frame with a question about whether to draw something on Musk along the same lines. A user of r/photoshopbattles also uploaded the original photo for a battle that gathered over 36,000 points and many edited versions. These posts showed that the frame transfers easily to any context, from advertising posters to movie scenes.
Why people joke about inventions
The meme’s central joke rests on the assumption that the joint shapes creative decisions. Users imagine that some of Musk’s boldest projects, from electric cars to rockets, were born in a state of relaxed, free-floating thought. Such captions usually sound like irony about other people’s achievements rather than a serious accusation.
Typical captions go something like this: “Said he came up with Starlink on a single joint” or “Musk at the meeting: let’s take two extra hours from the Earth.” The second caption plays on another popular motif, that Musk talks about grand plans in a calm voice. The format stays the same: a serious phrase of business jargon is joined to a scene of relaxation.
What the catalog photo shows
The picture attached to the entry does not match the meme’s title. In it, Elon Musk laughs on a conference stage: he wears a black T-shirt, a headset microphone is visible by his ear or collar, and behind him is a blue wall of cells with the words The SUMMIT. There is no joint, smoke, or any other sign of smoking in the frame.
This matters for the catalog, because many users search specifically for the joint scene. The still from Rogan’s broadcast shows a different moment, so for an accurate illustration it is better to use the frame with the puff, while the stage shot works as a general illustration of the Musk theme.
The NASA link and rumors
A couple of months after the broadcast, on November 20, 2018, The Washington Post reported that NASA would check working conditions at SpaceX. Many users linked this review to the podcast, but no confirmed cause-and-effect connection exists, so it remains a supposition. Rogan himself posted a brief reaction on Twitter that day, “LOL WUT,” with a link to the article.
In memes this story sometimes surfaces as an extra plotline: a caption like “Musk smoked a joint, then NASA got interested” presents the rumors as a joke rather than as fact. This kind of riffing helps the meme stay relevant for several years.
The meme’s afterlife
Over time the frame stopped being news and turned into a general reaction to anything unusual, relaxed, or overly bold. It is still used in messages and comments when someone needs to signal that a person is speaking very confidently about a dubious idea.
The meme also shows how internet memory works: a single interview episode produced hundreds of variants, and many of them drifted away from the original context long ago. For the catalog, this means the description should explain the origin without reducing the meme to a single evening in 2018.