The image
The photo shows a blue plastic milk-bottle crate standing tilted on the asphalt. One edge is propped up by a thin stick, from which a string runs off to the side. Three pieces of pizza lie on the asphalt nearby, leading up to the crate. The background is a light-colored wall with streaks on it. The shot is taken from a low angle, and the composition looks staged.
The image matches the catalog's description: the scene clearly conveys the idea of a baited trap. The stick with the string is a classic sign of a snare, while the pizza slices serve as bait that reveals what the "victim" would fall for. The photo works as a meme even without a caption.
Origin
The meme's origin is not known. It dates to 2016, but the first post, the photo's author, and the place of first publication are unknown. The English title "How to kidnap me" brings up material about other internet trends, such as challenges involving walking on upturned crates, but there is no direct connection to this meme.
This article therefore relies on the catalog's description and on the image itself. The origin of the photo, the caption, and the specific wording remains unestablished, and this should be kept in mind.
The joke's mechanics
The meme is built as a metaphor. A trap thrown together from whatever's at hand describes a way of luring a person, and the bait shows exactly what interests them. The point is that the choice of bait reveals a preference: one person will fall for pizza, another for something else. The joke is paradoxical because it talks about kidnapping while staying completely harmless.
This device also appears in other joke templates where a trap or bait serves as an occasion for self-deprecation. Here the viewer is shown a simple setup and left to work out for themselves who would respond to what. The simpler the setup, the easier it is to adapt to new captions.
How it's used
The photo is usually captioned with a description of personal weaknesses. For example, the poster picks a bait that reflects their own tastes and jokes that anyone wanting to kidnap them would only need to offer that. A caption like this works either as self-deprecation or as a simple admission of a love of food.
The meme is also used in messaging when someone offers something that is clearly a known weakness of the recipient. The caption turns the offer into a joke and defuses the tension, so the response comes across more gently than a flat refusal would.
Caveat and context
Whether the photo is a staged shot or a random snapshot is not known. Images of baited box traps turn up in internet humor and in promotional posts, so it's impossible to say with certainty who first set up this shot.
The meme contains no real people and doesn't fall into any category requiring takedown. It's a harmless visual joke whose premise is clear without a caption, and the situation in the photo is entirely fictional or staged.